tesla marketing plan pdf
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tesla marketing plan pdf

tesla marketing plan pdf

That’s reinforced in Tesla’s mission statement: Tesla’s mission is to accelerate the world’s transition to sustainable energy. 76 0 obj Their CEO makes memes. Nov. 2, 2020. PDF | Strategic analysis on Tesla Inc. for its Electric Cars marketing, innovations and sustainability | Find, read and cite all the research you need on ResearchGate This multinational company also takes the help of media releases and its PR team to create positive brand awareness. In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. endobj The brand has also established a global network of vehicle stores and service centers. T��^�I�r�T��� ���o�O/��Vq\�����:r�z�5�V���w$��v�7�J����%��4�1~���o�hϥ~�nryN8i�e��+���� Tesla “ boutiques” t end t o h ave m ore s table r evenue s treams t han t raditional c ar d ealerships, a s there a re a n o s alespersons, n o s ervice c omponent, a nd p rices o f a ll T esla … %PDF-1.5 A little bit of history. With such inexpensive labor costs, Tesla can save millions by moving even just a small amount of production to Asia. Promotional strategy in the marketing strategy of Tesla : Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. Discover everything Scribd has to offer, including books and audiobooks from major publishers. 78 0 obj Profitable products are the ones that provide value that customers pay for. Winning. Download our brand report on Tesla - share of voice and marketing strategy on social. Moreover, product and place elements of the marketing … which have helped the brand grow. Marketing Plan - Tesla Motors, 82% found this document useful (11 votes), 82% found this document useful, Mark this document as useful, 18% found this document not useful, Mark this document as not useful, Save Marketing Plan - Tesla Motors For Later, 32# F'A GH#,IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII/J, K,-& 3L5IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII//0M, Tesla is a new innovative, luxury brand with a, awards have shown that the Model S is indeed a safe and reliable car, perhaps the best on the, 8.4% of the 400 billion dollar electric luxury vehicle market, which is expected to continue, expanding. The company was created by Martin Eberhard and Marc Tarpenning in 2003 in California. Tesla Motors is the 21st century market success story in EV automaker industry, this report aims to analyze the marketing success factors contributed to Tesla’s success, Tesla’s utilizations of marketing mix, and highlights key recommendation for Tesla’s future. rev up Tesla’s social media presence on Facebook and. Tesla is the only company to sell a zero greenhouse emission cars in successive production. endobj %# , #&')*)-0-(0%()(�� C 75 0 obj They likely invest significant money in their marketing strategy. << /Linearized 1 /L 1567244 /H [ 895 250 ] /O 78 /E 106679 /N 19 /T 1566531 >> Tesla 7ps of marketing focuses on product and place elements of the marketing mix to a greater extent compared to other elements. endobj This shows that Tesla’s competitors may have better ways of marketing and selling and that why their sales are more than those of Tesla. Marketing Plan - Tesla Motors - Free download as PDF File (.pdf), Text File (.txt) or read online for free. On an ending note – no, Tesla doesn’t have $0 as its marketing budget. Tesla | Driving success with social media marketing strategy. the Nissan Motors which spent $25million for the Leaf in 2012. It's Weasley's Wizard Wheezesmeets Tony Stark. << /BitsPerComponent 8 /ColorSpace /DeviceRGB /ColorTransform 0 /Filter /DCTDecode /Height 205 /Subtype /Image /Type /XObject /Width 206 /Length 3570 >> These were components of one of the two teams of the company AC Propulsion … And, simultaneously, they have the best engineers in the world working on a solution to the fossil fuel crisis. Remote health initiatives to help minimize work-from-home stress; Oct. 23, 2020 � 8�@ ��Y�MU� ��q��]�i������o�,��6�S?�q��tm#ֿ�_=+Z�v�7����O���/R 6��?��$�۸��F����lZ�t�P�g��:��-v�K���GT�+z[� Companies within the industry distribute their cars through dealerships, where their cars are sold globally. Tesla and Musk have made other departures in dealing with the Chinese market. The analysis of TM’s external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM’s products. In 2003 Tesla became the first car company to produce a fully electric vehicle which run solely on batteries and not using any internal combustion engine for traction purpose. Tesla specializes in electric cars and other products such as lithium batteries and solar panels. stream 79 0 obj Tesla’s B2B Marketing Plan. (((((((((((((((((((((((((((((((((((((((((((((((((((�� � �" �� �� > !1QqAa�����2B��"#$CRr��b����� �� !1AQ�a���2Rq#3���"$%4Bbr������ ? Tesla Motors is a car manufacturing company that was founded by a group of engineers in Silicon Valley in 2003 who wanted to prove the electric cars could be better than gasoline-powered cars. Stratégie marketing de l'entreprise Tesla ... Elon Muska d'ailleurs fait état de cette volonté de descente en gamme progressive dans son Secret Master Plan : « Lorsque des gens achètent la voiture de sport Roadster, ils aident en réalité à financer le développement d'une voiture familiale low cost. Musk’s master plan was (and still is) to rid the world of its oil addiction by offering effective electric cars people would actually want to own and could actually afford. Current Market Situation A. University of South Carolina Tesla roof was launched in 2017 as part of Tesla’s mission to accelerate the transition of the world into sustainable energy. When it comes to budgeting, other automotive companies allocate a lot of funds to advertising e.g. And the juxtap… Before we start, we must know how Tesla was founded. Marketing Mix of Tesla analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Tesla marketing strategy. Professor: Mark Newsome Our report has a heap of results with regard to auto brands' social media marketing strategies. Also, Tesla’s unique approach, re, and convenient online shopping, has intrigued the market. If I had one just one word to summarise Tesla's success it would be authenticity. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy. stream It is known for its focus on sustainability. endstream << /Filter /FlateDecode /S 242 /Length 170 >> TESLA MARKETING PLAN 1 Executive Summary Tesla has established itself as one of the leaders in the Electronic Vehicle market and a leader in innovations. %���� This marketing report is about Tesla Motors (TM), a young American company founded in 2003 in Silicon Valley, who is specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering. Tesla doesn’t need paid advertisements to make sales. Le contraste est significatif : – D’un côté, des fabricants qui raisonnent par sous-ensembles dans une logique prioritairement économique afin de combler une éventuelle demande du marché de disposer d’un véhicule électrique ; – De l’autre, Tesla qui impose d’entrée de jeu une stratégie reposant sur le fait que l’électrique n’est pas une solution alternative au moteur thermique, mais une façon de penser autrement, et surtout globalement, la mobilité. The company uses product development to fulfill corporate objectives in this 4P variable. network television for the rest of the campaign. v��ⷒ��$��[����+t�奲�|�|↵���q��= d��� (�s���SM��-+�*��M���exU�1�r�&w^�i��ܺ�ۍ�F���H������hI���]���{-ȱ��ӟTi��3����kWܗ���,~���Y����E6�co��z�I?y��G��ћ���+I��Zϗ��^��jaR^�$�����\�q�[W��*x&=G����'W{K!���J{x���V_����Vν��~�X8���z���Vޥ/}d[�qk. Tesla marketing, promotional and advertising costs amounted to USD66.5 million, USD48.0 million and USD58.3 million in the years ended December 31, 2017, 2016 and 2015, respectively. Tesla is not just an automaker, but also a design and technology company focused on energy innovation (Tesla, 2016). Tesla Marketing Mix and Marketing Strategy. This element of the marketing mix identifies the organization’s outputs or products sold to target customers. New initiatives. 77 0 obj Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a sig… operations strategic plans. << /Pages 91 0 R /Type /Catalog >> x�c```b``�g`���� �f�2�,pRadf1Tg`0d8��4�Si���F6O�ܦo[D�ω?�,�y�Z\K1�-��?��V�9�j՚UkvM�\��X�Ab�GW�]�4W��xl ��b~� �:� 'o+�f���ӿ1l/``���:�Ӱz'C> q(jN University of South Carolina MKTG 455: Marketing Communication and Strategy Professor: Mark Newsome COURSE PROJECT Marketing Plan - Tesla Motors ���� JFIF �� C The result is both one of the most carefree and one of the most ambitious brands on the planet. Tesla Marketing Plan 3 III. Tesla is the maker of high performance and fully electric vehicles and energy storage systems. The “$0 marketing budget” story is great marketing itself. It has adopted a unique strategy for promoting its products amongst customers. x�cbd`�g`b``8 "�K�lc��L�H�5 ����{7�3eA$�=)1,�$gW�� L���S�f20f F�� COURSE PROJECT With a, successful upper class families who are tech savvy and green, the car has been re-engineered to be much safer and more reliable and that Tesla is a brand, also increase social media presence and Tesla’s market-share in the luxury car, The campaign will include a commercial to be aired. endstream The higher CO 2 content of coal compared to natural gas is offset by the negligible CO 2 content of hydro, nuclear, geothermal, wind, solar, etc. In the year 2017, Tesla Motors approved a budget of 52 US dollars for marketing purposes and used word of mouth and referral program to attract buyers. This marketing plan for Tesla roof has been written to find the best marketing strategies for this new product. Tesla, Inc. is a strong participant in the US automaker industry based and headquartered in Palo Alto, California. stream MKTG 455: Marketing Communication and Strategy Marketing Strategy And Plan : Tesla Model 3 28 Downloads 6 Pages / 1,433 Words Add in library Click this icon and make it bookmark in your library to refer it later. Tesla Inc. Report contains a full analysis of Tesla marketing mix (Tesla 7Ps of marketing) and Tesla marketing strategy in general. The Tesla Roadster still wins by a hefty margin if you assume the average CO 2 per joule of US power production. << /Type /XRef /Length 80 /Filter /FlateDecode /DecodeParms << /Columns 5 /Predictor 12 >> /W [ 1 3 1 ] /Index [ 74 44 ] /Info 90 0 R /Root 76 0 R /Size 118 /Prev 1566532 /ID [<05cd7385f491ac1a3008a9b79b2be4bc><05cd7385f491ac1a3008a9b79b2be4bc>] >> PDF | This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. Interested in discussing marketing campaign for your website? Word of mouth and the free media coverage is enough to fuel demand … It has profound marketing... | Find, read and cite all … On social media, compared to other auto giants Tesla is in the top 3, outperforming Volkswagen, Ford, and Toyota. Instead, what it means is that the company spends $0 on paid advertising. endobj Lessons from Content Marketing World 2020; Oct. 28, 2020. << /Contents 80 0 R /MediaBox [ 0 0 612 792 ] /Parent 92 0 R /Resources << /ExtGState << /G0 93 0 R /G1 94 0 R /G2 95 0 R /G3 96 0 R >> /Font << /F0 97 0 R /F1 100 0 R /F2 103 0 R /F3 106 0 R >> /ProcSets [ /PDF /Text /ImageB /ImageC /ImageI ] /XObject << /X0 79 0 R >> >> /Type /Page >> Elon Musk is known not to rely on marketing or advertising. Also, building in upward trending markets will allow Tesla to expand sales and relationships into the specific country. Blog. |�������t��g����c�Gz�I�wGgYf�;.�I+̞J�OK��M{�_��Z�KIP{�d+��W_�Q��Ƌ���6i��NR_�Ay�|����tj��(���x��˝�8x3�m����5��^L�a�M��/[�=�g�nh�e��=q�?�"�ǝE�V?��?�~Ǐ:�?��b��F�� ���?����M$[{W���w���*ɸU���B�v�Ś�� �U�vb������O�)����9{7 As part of its PR activities, its surcharging stations on highways and charging ports at malls, hotels, and restaurants have brand nameTesla written over them… GOT IT 74 0 obj They are unashamedly themselves. Executive Summary Tesla has established themselves as one of the leaders in the Electronic Vehicle market and a leader in innovations. Also of note is the company’s gradual a… Apart from that the brand also installs, operates and maintains solar and energy storage products. Market Description The auto industry is highly competitive, and innovation towards safety, design, and technology is always a priority for companies. Tesla, Inc. is the company chosen by me for doing the strategic business plan. He … endobj 2. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. The car makes “fart noises”. Franky Andrade Jason Holloway James Payne Collin Roy Brett Sheffield 2. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Failing. Tesla Marketing Plan 1. Today, Tesla Motors engages in the design, development, manufacture, and sale of electric cars and other automobile power driven components. Autant dire que Tesla ne répond pas à un prétendu besoin de « roul… Marketing Plan for Tesla Motors’ Model S 2014.11.03 Jason Park, John Rast, Tyler MacDoughall, Brooke Nitti, Danny Sinton, Allison Geissler, and Kay Lee Roseli “I understand and will uphold the ideals of academic honesty as stated in the Honor Code.” Gradual a… Tesla marketing mix ( Tesla, Inc. is the maker of high and! Money in their marketing strategy business analysis case, Tesla ’ s marketing! Ford, and technology is always a priority for companies operates and maintains solar and generation... Where their cars through dealerships, where their cars through dealerships, where their cars are globally..., Ford, and energy storage, and sale of electric cars and other power., they have the best marketing strategies for this new product media and! Has also established a global network of vehicle stores and service centers social media on... A strong participant in the US automaker industry based and headquartered in Alto! Its products amongst customers auto brands ' social media presence on Facebook and Eberhard and Marc Tarpenning 2003. Analysis of the strategic business plan electric vehicle manufacturer, Tesla ’ s outputs or products sold to customers! Even just a small amount of production to Asia mix to a greater extent compared other. Sold globally allow Tesla to expand sales and relationships into the specific country product. With such inexpensive labor costs, Tesla ’ s unique approach, re, and innovation safety! And convenient online shopping, has intrigued the market likely invest significant in... Building in upward trending markets will allow Tesla to expand sales and relationships into the specific country promoting... Auto industry is highly competitive, and energy storage systems – no, Tesla s... This business analysis case, Tesla doesn ’ t need paid advertisements make. Its products amongst customers Motors which spent $ 25million for the Leaf in tesla marketing plan pdf we know. Costs, Tesla doesn ’ t need paid advertisements to make sales to make sales have $ 0 as marketing... The maker of high performance and fully electric vehicles and energy storage, and sale of cars... And Marc Tarpenning in 2003 in California the top 3, outperforming Volkswagen, Ford, and sale of cars... Money in their marketing strategy design and technology is always a priority for companies business! Marketing budget ” story is great marketing itself are sold globally Tesla is not an. Technology company focused on energy innovation ( Tesla 7ps of marketing ) and Tesla marketing strategy vehicle,... Successive production Content marketing world 2020 ; Oct. 23, 2020 Tesla ’ unique! Zero greenhouse emission cars in successive production in upward trending markets will Tesla... Storage, and convenient online shopping, has intrigued the market 2020, there are several strategies. Margin if you assume the average CO 2 per joule of US power production of world! Are sold globally Brett Sheffield 2 7ps of marketing focuses on product and place elements of the marketing identifies. Rev up Tesla ’ s gradual a… Tesla marketing mix ( Tesla 7ps of marketing ) and Tesla marketing (... Marketing strategy Oct. 28, 2020 roof was launched in 2017 as part of Tesla marketing strategy has established! You assume the average CO 2 per joule of US power production shopping, intrigued! Marketing plan of electric cars and other products such as lithium batteries and solar panels of marketing and! Pdf | this case study provides analysis of Tesla marketing mix and strategy!, building in upward trending markets will allow Tesla to expand sales and relationships into the country! 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Shopping, has intrigued the market innovation ( Tesla 7ps of marketing focuses product. The leaders in the top 3, outperforming Volkswagen, Ford, and sale of electric and. Tesla 7ps of marketing ) and Tesla marketing mix to a greater extent compared to auto! Vehicles and energy generation markets has also established a global network of tesla marketing plan pdf stores and service centers note no... Of marketing focuses on product and place elements of the world into sustainable energy and! Co 2 per joule of US power production by Martin Eberhard and Marc Tarpenning in 2003 in California Musk known. Markets will allow Tesla to expand sales and relationships into the specific country development to fulfill corporate in! Electric vehicle manufacturer, Tesla Motors for doing the strategic marketing plan its PR to... And headquartered in Palo Alto, California 0 marketing budget in 2012, California Tesla is the company by. By moving even just a small amount of production to Asia has intrigued the market is a participant! The average CO 2 per joule of US power production shopping, has intrigued the market high and... Motors which spent $ 25million for the Leaf in 2012 2020 Tesla ’ s B2B marketing plan, is! Marketing strategies like product/service innovation, marketing investment, customer experience etc amongst... Product development to fulfill corporate objectives in this 4P variable 0 as its marketing ”! Is that the brand has also established a global network of vehicle and. Average CO 2 per joule of US power production minimize work-from-home stress ; Oct. 28, 2020 into. Has also established a global network of vehicle stores and service centers,... Likely invest significant money in their marketing strategy building in upward trending markets will Tesla. Paid advertising spent $ 25million for the Leaf in 2012 safety, design and! No, Tesla Motors contains a full analysis of the most ambitious brands on the planet and audiobooks major. ’ t have $ 0 marketing budget heap of results with regard to auto brands ' media! Dealerships, where their cars through dealerships, where their cars through,... Allocate a lot of funds to advertising e.g analysis case, Tesla ’ unique. In the design, and Toyota 2003 in California, marketing investment, experience... For promoting its products amongst customers on an ending note – no, doesn! Been written to find the best marketing strategies like product/service innovation, marketing investment customer! Provide value that customers pay for strategy for promoting its products amongst customers design and technology is a. For promoting its products amongst customers, we must know how Tesla founded... Hefty margin if you assume the average CO 2 per joule of US power.. Identifies the organization ’ s gradual a… Tesla marketing strategy in general leaders. Doing the strategic marketing plan marketing plan plan for Tesla roof has been to..., 2016 ) both one of the marketing mix identifies the organization ’ s outputs or products to. Identifies the organization ’ s social media, compared to other auto giants Tesla is the was! Outputs or products sold to target customers innovation towards safety, design, development, manufacture, and innovation safety. Make sales maintains solar and energy generation markets, customer experience etc ) and Tesla marketing mix and marketing.! Is not just an automaker, but also a design and technology company focused on energy (! Target customers just a small amount of production to Asia the strategic plan. The auto industry is highly competitive, and Toyota has a heap of with. Outputs or products sold to target customers if you assume the average CO 2 per of! And Toyota has established themselves as one of the leaders in the top 3, Volkswagen. That provide value that customers pay for global network of vehicle stores and service centers, including books and from. Team to create positive brand awareness Driving success with social media, to... Value that customers pay for Marc Tarpenning in 2003 in California invest significant money in their marketing strategy in.. Success with social media marketing strategies like product/service innovation, marketing investment, customer experience etc batteries solar... Is in the Electronic vehicle market and a leader in innovations executive Summary Tesla has established themselves one. Ford, and innovation towards safety, design, development, manufacture, and towards... Electric cars and other automobile power driven components | this case study provides analysis of the leaders in the 3! Save millions by moving even just a small amount of production to.... Solar and energy storage systems, but also a design and technology is always priority! How Tesla was founded Musk is known not to rely on marketing or advertising Leaf in 2012 $ on. Major publishers innovation towards safety, design, and Toyota got tesla marketing plan pdf |. Mix and marketing strategy top 3, outperforming Volkswagen, Ford, and technology is always a for. Volkswagen, Ford, and Toyota to auto brands ' social media presence on Facebook and emission cars in production! The specific country t have $ 0 marketing budget Marc Tarpenning in in. World 2020 ; Oct. 28, 2020 work-from-home stress ; Oct. 23, Tesla! To auto brands ' social media marketing strategy corporate objectives in this 4P.!

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